A full-service digital marketing package typically includes a comprehensive range of services to meet all of the client's online marketing needs. Some of the key components of such a package may include:
- Social Media Management - this includes managing the client's social media accounts, creating and posting content, monitoring engagement and responding to messages and comments.
- Search Engine Optimization (SEO) - this involves optimizing the client's website and other online content to improve its ranking on search engine results pages (SERPs).
- Pay-per-click Advertising (PPC) - this involves creating and managing targeted advertising campaigns on search engines and social media platforms.
- Email Marketing - this includes creating and sending regular email newsletters to the client's subscribers, promoting special offers and events, and maintaining a segmented email list.
- Content Creation - this includes creating and publishing high-quality content such as blog posts, videos, infographics, and more, to attract and engage the client's target audience.
- Web Design and Development - this involves designing and developing a modern, user-friendly website that is optimized for SEO and user experience.
- Branding and Creative Services - this includes developing the client's brand identity, creating a visual style guide, designing marketing collateral, and more.
- Analytics and Reporting - this involves tracking and analyzing the client's online marketing performance and providing regular reports to show ROI and identify areas for improvement.
Our full-service marketing packages start on a retainer basis to provide a sense of stability and predictability for both the client and our agency. It allows us to plan resources and workloads in advance, while the client knows what services they will receive each month and at what cost. Retainer agreements are often more flexible than one-time project contracts, as they can be adjusted and scaled up or down as needed. This means our agency can provide a range of services that can be tailored to the client's changing needs. Our retainer agreement allows us to foster long-term relationships with our clients. Over time, our agency becomes intimately familiar with the client's business and goals, enabling them to provide more effective and targeted marketing services. Typical retainer agreements last around 3-6 months, depending on the need and budget of our clients.
Moving to a monthly management agreement after the initial setup, implementation, and reporting period (outlined in our personalized proposal) allows our agency to continue to provide ongoing support and maintenance for our client's marketing needs, ensuring that the marketing strategies and tactics are constantly reviewed, tested, and optimized for the best results. Most clients are able to start a monthly management agreement plan within 3-6 months of hiring our agency. There are no long-term contracts required.
Social media management is the process of creating, publishing, analyzing, and engaging with content posted on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Social media management typically involves developing a social media strategy, planning and creating content, scheduling and posting content, engaging with followers and customers, and analyzing performance metrics to refine the strategy and improve results. Social media management can be done in-house by a company's social media team or outsourced to a social media management agency. Effective social media management can help businesses increase brand awareness, grow their audience, drive website traffic, and ultimately increase sales and revenue.
Graphic design is the process of creating visual content to communicate information or ideas to a specific audience. It involves combining text, images, and other visual elements to create designs that can be used for various purposes such as advertising, branding, web design, and print materials. Graphic designers use a variety of tools and techniques to create these designs, including typography, color theory, layout, and illustration. The goal of graphic design is to create visually appealing and effective designs that effectively convey a message or evoke an emotional response from the audience.
Email marketing is a digital marketing strategy that involves sending commercial messages, typically to a group of people, using email. The primary goal of email marketing is to build and maintain relationships with customers, clients, or prospects by promoting products or services, sharing valuable information, and providing personalized content. Email marketing campaigns can include newsletters, promotional offers, event invitations, and other types of content designed to engage subscribers and encourage them to take action. The success of an email marketing campaign can be measured by metrics such as open rates, click-through rates, and conversion rates.
Branding refers to the process of creating a unique name, design, symbol, and/or image that identifies and distinguishes a product, service, or company from others in the marketplace. It is a strategy used to establish a company's reputation and differentiate it from its competitors by communicating its unique value proposition and personality. Effective branding can help build customer loyalty and trust, increase recognition and awareness, and ultimately drive sales and revenue. Branding typically involves developing a brand strategy, creating a brand identity, and implementing that identity across all marketing materials and customer touchpoints.
Paid advertising, also known as pay-per-click (PPC) advertising, is a form of digital marketing where advertisers pay to display their ads to targeted audiences. These ads are typically displayed on search engine results pages, social media platforms, websites, or mobile apps. Advertisers bid on specific keywords or audience demographics to reach their target audience. When a user clicks on an ad, the advertiser is charged a certain amount based on the bidding system. Paid advertising can be an effective way for businesses to quickly generate traffic and leads to their website or landing page.
SEO services, or search engine optimization services, are strategies and techniques used to improve the visibility and ranking of a website or webpage in organic search engine results. The goal of SEO services is to increase the quantity and quality of organic traffic to a website by optimizing its content, technical structure, and authority signals to match the criteria used by search engine algorithms. SEO services typically include keyword research and optimization, on-page optimization, technical optimization, link building, and tracking and analysis of search engine performance.
Content creation is the process of generating ideas and producing written, visual or audio material for various digital or print platforms. It involves researching, writing, designing and editing content such as articles, blog posts, social media posts, videos, podcasts, and other forms of media. Content creation aims to attract and engage the target audience by providing relevant and valuable information that educates, entertains or solves a problem for the audience. Effective content creation can help businesses establish authority in their industry, drive traffic to their website, and generate leads and sales.
Web design is the process of creating the visual and functional layout of a website. It involves designing the look and feel of a website, as well as the user interface, navigation, and overall user experience. A web designer typically works with various design tools and software to create a website that meets the client's requirements, while also ensuring that the website is optimized for speed, usability, and accessibility. A good web design also takes into account the latest trends and technologies to ensure that the website is modern and visually appealing.
Digital marketing services use digital channels such as search, email, paid ads and social media platforms to promote and connect brands with potential clients.
Different digital marketing agencies provide a variety of online marketing services. However, the most popular services that businesses demand include SEO, PPC, content marketing, social media marketing, social media advertising, email marketing, and web design/development. In addition, full-service online marketing agencies can offer more specialized services to provide you with more customized digital marketing strategies, such as conversion rate optimization or programmatic advertising. These services can include account-based marketing, geofencing advertising, ADA-compliant web design, and Amazon marketing. Although you may not require these services initially, partnering with an agency that offers them can be advantageous. This way, when you're prepared to use them in the future, you won't have to go through the hassle of finding and hiring another agency.
The cost of digital marketing services is significantly influenced by the number of services you need and the service plan you choose. However, for small-to-midsize businesses, the typical investment in professional online marketing services ranges from $2,500 to $12,000 per month.
To ensure that you hire the best digital marketing agency for your business, consider the following tips:
- Clearly define your online marketing goals and objectives.
- Create a list of digital marketing services that your business requires.
- Determine a monthly budget for your online marketing needs.
- Compile a list of agencies that offer the services you require and fall within your budget.
- Thoroughly review each agency's reviews, testimonials, and case studies.
- Research how each agency measures and reports on client success.
- Schedule a one-on-one consultation with each qualifying agency to assess their compatibility with your business.
- Investigate each agency's growth and success in digital marketing.
Ultimately, you want to choose a digital marketing agency that is:
By partnering with an agency that embodies these traits, such as Eleven11 Marketing House, you can expect to receive exceptional service and become part of a team that values your business. The agency will work with you to develop a successful strategy, address your concerns, and help your business thrive.
There are several reasons why digital marketing is essential, including:
- Reach: With billions of people using the Internet worldwide, digital marketing allows your business to connect with the right audience at the right time with the right message. As a result, your marketing campaigns can perform better, leading to increased revenue.
- Targeting: Digital marketing offers vast targeting options, including demographics and behavior. This enables your company to optimize its marketing spend by focusing on users who are most likely to convert into customers.
- Tracking: One of the significant advantages of digital marketing is that it is easy to track. You can measure key performance indicators (KPIs) such as conversions quickly and get an instant understanding of each channel's contribution to your bottom line.
- Customization: Digital marketing is highly customizable, allowing businesses to adjust their strategies and campaigns quickly. This flexibility prevents wasted spending, and your business can make the most of its marketing budget.
- Effectiveness: With its reach, targeting, tracking, and customization capabilities, digital marketing is highly effective. Companies that invest in digital marketing services can further enhance their ROI.
If you're interested in learning more about our digital marketing services, we recommend booking a no-obligation discovery call.